The daily edition of the Chicago Sun-Times increased its marketshare in the city, according to the Audit Bureau of Circulation'ssix-month publishers' reports released today.
In addition, the Sunday Sun-Times cut the Tribune's lead in thecity by half.
The ABC report for the six months ended March 31 shows theSun-Times average daily circulation was 530,856, a 1.3 percentdecline from the year-ago figure. Sunday circulation dipped 2.1percent to 547,207.
The ABC report has its bright spots - improved market share forboth the daily and Sunday paper in the city, according to Tom Foster,senior vice president of consumer marketing and distribution. Thedaily Sun-Times posted a net gain of 5,203 copies over the ChicagoTribune, increasing the Sun-Times' lead to 80,237 copies daily. Forthe six months ended March 31, the daily Sun-Times sold an average of278,126 copies in Chicago against the Tribune's 197,889.
On Sunday, the Sun-Times cut the Tribune's city lead to 11,892copies. The Sunday Sun-Times average city circulation was 257,916copies, a 3.1 percent decline from the year-ago figure. TheTribune's average Sunday city circulation was 269,808, a 6.7 percentdrop from March, 1991.
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